Discussion Paper 002
Innovating by design in inter-war Greece
This paper examines the role of design in Greek firms and society of the inter-war years. Evidence from primary sources and existing bibliography supports the argument that there was substantial awareness of design quality, as well as a clear understanding of design's role in increasing sales. Incorporating various aspects of design in entrepreneurial activities constituted a novel practice, a form of innovation in line with the on-going modernization of Greek society. However, design-related initiatives remained mostly on an embryonic level and failed to reach a level of maturity. The inconclusive nature of Greek inter-war design activities is discussed and is attributed to a range of political, financial and social factors.
Artemis Yagou (PhD, MA) is a design researcher and teacher based in Athens, Greece. She is the Deputy Course Leader of the Master of Arts in Design, AKTO art and design (private college, Athens) and a member of the Editorial Board of the Journal of Design History.
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